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The “Open Bulgaria” program aims to become the place where Bulgarian traditions meet digital innovation.
In recent years, eMAG has supported Bulgarian entrepreneurship, and now we are expanding the “Open Bulgaria” program.
⚠️ Starting from September 2025, the new version of the “Open Bulgaria” program eliminates category restrictions and increases the eligibility threshold from 76 694 EUR to 393 700 EUR turnover.
Open Bulgaria 2.0: more opportunities, more support
Who can register and how
Eligibility criteria
- Bulgarian producers from all fields of activity, including those in the food sector
- Turnover for program access – maximum 393 700 EUR
- Product manufacturing must be exclusively in Bulgaria, in compliance with all norms and legal provisions applicable to each type of product
Types of products accepted in the program
- Artisanal products made in small series
- Authentic Bulgarian preparations
- Any product made in Bulgaria according to legal standards
- Products from social businesses and NGOs
How to register
- Send us your request on this email address: deschideromania@emag.ro
- The eMAG Marketplace team will contact you and request the following documents to establish eligibility conditions:
- Articles of incorporation
- Photos or recordings of the product manufacturing process, showing how you make the respective product
- After verification and validation of your program registration, you begin to benefit from all the advantages offered
Benefits of Open Bulgaria for local producers
If you are a local producer and want to develop your business with the support of Bulgaria’s largest marketplace, now is the perfect time to join the “Open Bulgaria” program.
- Access to millions of customers from Bulgaria, Romania and Hungary. Listing on eMAG Marketplace offers you the possibility to easily sell your products nationally, as well as regionally in Romania and Hungary.
- Reduced commissions for all program participants
Commissions between 5% and 10% depending on product category
0% commission for NGOs and social businesses
- Increased visibility on the eMAG Marketplace platform. All products in the program are marked with the Open Bulgaria badge, to make them easier to recognize by customers on the eMAG Marketplace platform.
Special benefits
- Access to Fulfillment by eMAG with benefits dedicated to Open Bulgaria entrepreneurs.
By activating the FBE service, eMAG takes over all logistical effort: reception, storage of products, processing and shipping of orders, including returns, and offers you 3 months of free product storage in the eMAG warehouse. Migration of products to the FBE program is done simply and efficiently:
- You manage everything from one place – Non-FBE and FBE products
- Unified interface for complete business management
- You sign the annex available in your account in the Legal Documents section and activate the program for your account
- You send products to the eMAG warehouse, and from there, eMAG takes over all logistical effort: reception, storage, shipping, customer relations
- Access to the Cross-border program:
The process is very simple – the first step is to opt for the country/countries where you want to sell: Romania and/or Hungary. Steps to follow:
- In your eMAG Marketplace account in Dashboard section, you will find the international expansion area where you can select the country where you want expansion (Romania and/or Hungary)
- You sign the terms and conditions automatically generated for your account
- You begin the process of offer synchronization and automatic translation into the language of the country you selected
- You choose the courier to deliver your cross-border orders (from available options)
- Access to eMAG Ads promotion budget:
Each producer who enters the Open Bulgaria program automatically receives a free Ads budget of 50 EUR to promote their products on the platform. The budget is offered separately for each country where you choose to sell your products (RO/HU/BG).
Benefits in Open Bulgaria when you access eMAG services dedicated to business expansion
- Commission: 5% or 10% (depending on category
- 50 EUR free eMAG Ads credit to promote your products
- The commission remains the same: 5% or 10% (depending on category)
- Free storage for 3 months from enrollment.
- If you reach the sales threshold of 80.000 RON (15 707 EUR) in the first 3 months from activation, we offer you another 3 months of free storage for your products in the eMAG warehouse
- 50 EUR free eMAG Ads credit: to promote your FBE products
- Commission: 0% for 12 months – for both classic seller account and FBE account on Hungary and Romania to support you in expanding regionally
- 50 EUR free eMAG Ads credit for seller account activation in each country (Romania and/or Hungary)
For more information, please access the Message center.
