The Products – Product Categories section enables you to manage your products across selling categories through 5 specialized optimization interfaces:
- Product content
- Stock & price
- Offer management
- Ads, product promo & campaigns
- Cross-border sales
Here you can view all available eMAG Marketplace categories you have access to, plus those requiring listing access requests.
💡Accessing new categories
For categories you want to unlock for product listings, you’ll find a “Request access” button. You’ll then need to complete the category-specific access procedure (for example: required for high-risk categories).
How to use each interface available in the Products – Product Categories section
Click on each title below and see all the details
The purpose of the Product Content tab is to allow you to create products in bulk, using .XLS templates for specific needs and to have an overview at category level for product counts.
In the top section, files with actions applied to products at the entire category catalog level have been grouped.
- New product translation – Download file for translating products into other languages.
- Attach offers (EAN) – Download file for associating with existing products in the eMAG catalog, using EAN codes.
If you have products in your account for which you haven’t added an offer yet or you have offers without PNK, then you will also see two other files, marked in red, which will indicate the number of products affected by one of the above situations and which will be downloaded pre-filled with the products that need your intervention. These two files are:
- Products without offers – shows you the total number of products for which you need to add an offer (price and stock) and downloads pre-filled with all these products
- Offers without PNK – shows you the number of offers without PNK and downloads pre-filled with all offers that you need to associate with existing offers in the eMAG catalog, using the PNK code, instead of creating new products.
If you have neither products without offers nor offers without PNK, then these two options will not be displayed.
Above the category list you’ll find a summary of your product statuses:
- Products waiting – indicates products that have been sent for approval and are awaiting verification by the eMAG team.
- Draft – Products saved as drafts, which have not yet been finalized and sent for approval.
- Rejected – Products that have been rejected by the eMAG team and require corrections before being validated.
- Published – Products approved and active on the eMAG.bg website.
Available search, filter and file import functions:
- Search by category – use the search bar to quickly find a specific product category.
To display your search results, press the Search button. - Reset – clears applied filters and returns to complete view. Upload file – function for importing product files into the eMAG Marketplace platform.
- Import products – directs you to the Import .XLS interface, where you see all product imports you’ve made
Information available for each category:
- ID – Unique identification number of the category.
- Category name
- Status – see the status of your products in each category:
- Waiting
- Draft
- Rejected
- Published
Available files for each category:
Accessing the “View available files” button will display the files needed for managing your products in each category:
- Create products – download the category-specific file to start the process of creating new products in that category.
- Improve product documentation – Optimize descriptions, images and existing information for products in the respective category.
- Product variations – Manage product variants (sizes, colors, etc.) for the selected category.
If you have products in Draft or Rejected status, then you will find a dedicated file for these details as well:
- Complete draft products – downloads a file with all your products in Draft status to finalize products saved as drafts in that category.
Fix rejected PNK updates – download the file that allows you to correct problems/errors for products that have been rejected and require modifications.
Fix rejected products – you can download the file that will contain products that did not pass validation due to identified errors.
The Stock & Price options help you monitor and quickly update the stock and prices of your products.
Files for updating offers at the entire category catalog level:
- Update stocks – Generate file for bulk stock updates, when you need to modify available quantities for multiple products simultaneously.
- Update prices – Generate file for bulk price updates, useful for modifying prices of multiple products at once.
- Update offers – Generate file for complete offer updates, when you want to modify both stock and price, plus other offer details.
- EOL (End of Life) – Generate file for marking products as being at the end of their sales cycle, when you have products that are no longer in your portfolio.
- Blocked – Generate file to view blocked offers.
Above the category list you see a summary of your offer statuses:
- OOS (Out of Stock) – Products that are out of stock and cannot be sold
- AOOS (Almost Out of Stock) – Products with very low stock, close to depletion
- Price drop – Products for which the price has been recently reduced
- EOL (End of Life) – Products marked as being at the end of their sales cycle
- Blocked – Products temporarily unavailable for sale
The Templates in other currencies button and this will allow you to set prices in other currencies than BGN.
Available files for each category
In the File Types column, by pressing the “View available files” button, you have access to category-specific templates:
- Update stocks – download the file for updating stock of products in the respective category
- Update prices – quick access to the file that allows price modification for the selected category
- Update offers – download the file for complete editing of offers in the respective category
- EOL – download the file for marking products in the category as being at the end of their sales cycle
- Blocked – download file to view temporarily blocked offers
In the Offer Management interface, you can use specific tools to maximize the visibility and performance of your products.
Files with actions for products at the entire category catalog level:
- Update offers change PNK – Generate template for changing PNK (eMAG New Product) when you want to modify the internal eMAG code of a product
- Update Genius – Generate file for activating/deactivating the Genius service
- Save volume data – Generate file for updating product dimensions and weight, useful for correcting or completing volume/weight information, which is mandatory for FBE products and calculating delivery fees
- GPSR information – Generate file for updating GPSR (General Product Safety Regulation) information, necessary for completing safety information according to EU regulations
- EOL (End of Life) – Generate file for marking products as being at the end of their lifecycle, you can use it for products you will no longer restock
- Blocked – Generate file to view temporarily blocked for sale offers.
Summary of your offer statuses:
- Genius eligible – see the number of products that meet the criteria to be included in the Genius program
- Genius active– displays the number of products already active in the Genius program
- Volume data – see how many products have completed dimension and weight information
- EOL – see the number of products marked as being at the end of their lifecycle
- Blocked – indicates the number of products temporarily unavailable for sale
Available files for each category
In the File Types column, by pressing the “View available files” button you will find the following files, available for each category:
- Attach offers – with this file you associate your offers with existing products using the EAN code
- Save volume data – download the file that allows you to complete or correct the dimensions and weight of products in the respective category
- Update Genius – download the file that activates or deactivates Genius status for products in the category
- EOL – generate the file through which you select and mark products in the category as being at the end of their lifecycle
- Blocked – with this file you can view blocked products in the respective category
- GPSR information – with this file you can complete safety information according to European regulations
In Ads, product promo & campaigns you can quickly download the .xls files necessary for creating ads and promotional campaigns on the eMAG Marketplace platform.
With the help of Ads, promotions & campaigns .xls files you have the possibility to quickly upload a large volume of products into available campaigns on the eMAG Marketplace platform, personalized promotions, as well as for promotion through eMAG Ads.
Files for products at the entire category catalog level:
- Ads proposals – Generate file for advertising campaign proposals, useful in creating and managing eMAG Ads campaigns for your products
- Campaign proposals – Generate file for proposing inclusion in eMAG campaigns, when you want to participate with your offers in campaigns organized by eMAG
Summary of product recommendations for campaigns:
- Ads recommendations – indicates the number of products identified as having high potential for ads campaigns, based on good sales performance and high market demand
- Campaign recommendations – indicates the number of products suitable for inclusion in eMAG campaigns, considering category popularity, available stock, competitive price, customer reviews
Available files for each category
In the File Types column, by pressing the “View available files” button you will be able to generate the following files:
- Ads proposals – this file has multiple functionalities:
- Creating ads campaigns
- Setting daily/weekly budget
- Choosing keywords
- Optimizing bids for positioning
- Campaign proposals – generate the file in which you propose products from the respective category for eMAG promotional campaigns.
- Bundle – download the file for creating product packages
- Bundle first – with this file you can add products from the category to be included in bundle first promo packages
- Gift – download the file for including products as gifts in promotions
- Promotional package – this file allows grouping products into packages with special pricing.
From the Cross-border sales interface you manage your offers when you expand your business to eMAG Marketplace Hungary (HU) and Romania (RO). This functionality allows you to sell translated products in the markets of these countries.
Files that allow actions for products at the entire category catalog level:
- Publish offers to HU – Generate file for attaching offers in Hungary, useful for publishing products translated into Hungarian on the Hungarian market
- Publish offers to RO – Generate file for attaching offers in Romania, necessary for publishing products translated into Romanian on the Romanian market
Above the category list you can see a summary of your translated products:
- Translated Products – shows you the number of products you have translated for each market:
- Translated HU: Products with translations in Hungarian
- Translated RO: Products with translations in Romanian
Available files for each category
If you press the “View available files” button from the File Types column, you will find the following templates:
For categories with translated products:
- Publish offers RO – Allows publishing of products translated into Romanian in your eMAG Marketplace RO account, automatically transfers price and stock information.
- Publish offers HU – Allows publishing of products translated into Hungarian in your eMAG Marketplace HU account, automatically transfers price and stock information.
