The shopping season continues in full swing! ✅
If you have prepared offers for Black Friday, now you can still benefit from increased visibility and sales within Chillmas Deals, which will run until November 24. Basically, we are extending the promotion period to capitalize on the high interest of customers and to maximize your results during this period!
To enter Chillmas Deals, offers must meet the conditions below:
✅ Minimum 5% discount vs. CMMP 30
✅ A discount below 5% is accepted, if the absolute discount exceeds 20 BGN
✅ Products must have been active in the last 30 days
✅ Newly listed products: minimum 7 days active on the platform
➡️If you choose to extend the Black Friday offers, they will automatically enter Chillmas Deals – without additional actions.
➡️And the lowest price in the last 30 days will not include the Black Friday promotional price – it is also kept in Chillmas Deals.
➡️If you do not want the automatic extension of your Black Friday offers, please write to us in Message Center by November 14, 14:00. If you fail to meet this deadline, you can still request the removal of the offers in Message Center. Keep in mind that this action can last up to 48 business hours.
➡️You can also upload offers throughout the Chillmas Deals period, even if they did not participate in Black Friday.
➡️In Chillmas Deals it is not necessary to fill in stock in the campaign file, the available stocks will be those remaining after the end of Black Friday.
The performance of your products can significantly reduce your costs. Here’s how:
#1. Commission discount depending on the discount you offer
- In Fashion, all products qualify regardless of performance (including Cold / Super Cold)
- In the other categories, only products with Standard, Hot and Super Hot performance are eligible
| Commission discount | Electro-IT; Auto, Sport & Travel; Media & Toys; Consumables | Home & Garden | Accessories (except Fashion) | Fashion (including Accessories) | |||
| Product performance | Standard, Hot and Super Hot | Super Cold, Cold, Standard, Hot and Super Hot | |||||
| The minimum discount you must offer vs. CMMP 30 | 10% | 20% | 15% | 25% | 25% | 15% | 25% |
| Commission discount applicable to products | 30% | 40% | 30% | 40% | 30% | 30% | 40% |
| Commission discount for HOT badge | 20% | ||||||
| Maximum commission discount | 50% | 60% | 50% | 60% | 50% | 50% | 60% |
➡️ Performance is calculated based on the best value obtained in the last 30 days.
➡️ More visits and orders = better performance = lower commission ✔
#2. +20% commission discount for the HOT badge 🏆
➡️ It applies regardless of the product’s performance, if the HOT badge criteria are met
➡️ The two types of discount (#1 and #2) are cumulative → up to 60% commission discount!
The HOT badge brings added visibility and conversion to the campaign and is applied to products in eligible categories, which have specific conditions depending on the discount vs. CMMP, Price Index and stock.
Conditions for the HOT badge
1. For all product categories (except Fashion):
| HOT conditions | SUPER COLD | COLD | STANDARD | HOT | SUPER HOT |
| Min. discount vs. the lowest price in the last 30 days (CMMP 30) | 25% | 20% | 15% | 15% | 15% |
| Minimum absolute discount required if percentage discount condition is not met | / | / | / | 40 BGN | 40 BGN |
| Price Index | <= 95% | <= 95% | <= 95% | <= 95% | <= 95% |
| The minimum discount vs. the lowest price from the last 60 days (if the product does not have a Price Index) | 15% | 10% | 5% | 5% | 5% |
| The minimum stock required for products with selling price under 1500 BGN | 50 | 50 | 50 | 50 | 50 |
| The minimum stock required for products with selling price over 1500 BGN | 10 | 10 | 10 | 10 | 10 |
2. For Fashion category
| HOT conditions for Fashion | SUPER COLD | COLD | STANDARD | HOT | SUPER HOT |
| Min. discount vs. the lowest price in the last 30 days (CMMP 30) | 25% | 20% | 15% | 15% | 15% |
| Minimum absolute discount required if percentage discount condition is not met | / | / | / | 40 BGN | 40 BGN |
| Price Index | <= 97% | ||||
| The minimum discount vs. the lowest price from the last 60 days (if the product does not have a Price Index) | 15% | 10% | 5% | 5% | 5% |
| The minimum stock required for products | 20 | ||||
